Google’s Master Plan: Erased!
By Nathan Weinberg
Robert Scoble was at the Googleplex yesterday, and he says that someone has erased the famous Google Master Plan. Now, while the Master Plan is a big joke (employees use it to write down every ridiculous idea they have, like Google Diets, Google Ski Conditions, Google Casino, space travel, weather control, orbital mind control and crop circles), erasing it is a big deal, given the amount of work that went into it. My guess is it was a dramatic gesture related to Sergey Brin’s call last week for Google to work more on improving existing products than releasing new ones.

Co-founder Sergey Brin is leading a companywide initiative called “Features, not products.” He said the campaign started this summer when Google executives realized that myriad product releases were confusing their users.

“It’s worse than that,” said Brin, Google’s president of technology. “It’s that I was getting lost in the sheer volume of the products that we were releasing.”